Cube Controls is proud to announce its official sponsorship of the highly anticipated “4 Hours at Thruxton” endurance race on iRacing, scheduled to run from May 30th to June 1st, 2025.
This strategic partnership underscores Cube Controls’ commitment to bridging the gap between virtual and real-world motorsports, reinforcing its vision of democratizing motorsports and providing authentic, high-fidelity racing experiences to enthusiasts worldwide.
The “4 Hours at Thruxton” event, a challenging endurance test featuring Touring Cars – specifically the Honda Civic and Hyundai models – on iRacing’s meticulously recreated “fastest circuit in the UK,” presents a unique and compelling alignment for Cube Controls.
“This collaboration perfectly embodies our vision for a few key reasons. It’s all about democratizing motorsports, providing an accessible and thrilling platform for teams to push their limits, turning virtual motorsport dreams into reality. Furthermore, the Touring Cars competing, especially the Honda Civic and Hyundai, offer an incredibly authentic connection to our real-world manufacturing expertise and motorsport partnerships.” said Michael Teichmann, Partnerships Manager at Cube Controls.

This sponsorship provides Cube Controls with a high-profile entry into a key segment of the iRacing community, allowing the brand to showcase its products’ performance in a demanding competitive environment while reinforcing its authentic ties to motorsport.

Cube Controls invites sim racing enthusiasts and media to follow the action of the “4 Hours at Thruxton” from May 30th to June 1st, 2025, on iRacing.