Cube Controls becomes Technical partner of Coanda Esports
Today we are proudly announcing its official technical partnership with Coanda Esports, one of the most successful and revered professional sim racing teams globally. This landmark collaboration signifies a pivotal moment for both organizations, uniting elite talent with cutting-edge technology.
Coanda Esports, renowned for its consistent dominance in top-tier competitions and its long-standing alliance as the Coanda Esports Racing Team, exemplifies the pinnacle of virtual motorsport performance. This partnership will see Cube Controls’ precision-engineered steering wheels and hardware become the technical choice for Coanda’s roster of world-class drivers.
“This is a milestone moment for us,” said Michael Teichmann, Partnerships Manager at Cube Controls. “Coanda Esports, synonymous with unparalleled performance, meticulous engineering, and a relentless drive for victory on the global stage – particularly with their Porsche Coanda Esports Racing Team – represents the very peak of professional sim racing.”
Teichmann continued, “For Cube Controls, this partnership is a powerful validation of our design philosophy, precision engineering, and dedication to creating the most immersive and high-performance sim racing hardware available. To have the world’s elite drivers, those who consistently dominate the biggest championships like the Porsche TAG Heuer Esports Supercup and the Le Mans Virtual Series, choose and utilize our wheels, speaks volumes.”
The collaboration extends beyond traditional sponsorship. As a technical partner, Cube Controls will engage in a direct, collaborative relationship with Coanda Esports. This will involve working hand-in-hand with Coanda’s incredible talent pool, leveraging their expert insights, rigorous feedback, and demands for absolute perfection to directly influence the research and development of Cube Controls’ next-generation products. This symbiotic relationship ensures that Cube Controls continues to set the benchmark for innovation in the industry.
“We are thrilled to have Cube Controls as a partner of the Coanda Esports Team. It is a real collaboration between performance and precision. At the highest levels of sim racing, where mere hundredths can separate the best from the rest, this partnership gives us the tools to compete at the top.” Said Leonie Richtier. Team Manager at Coanda Esports
This strategic alliance solidifies Cube Controls’ commitment to pushing the boundaries of racing esports and empowering every racing enthusiast to turn their motorsport dream into reality, providing them with tools that stand up to the most intense and professional competition.
